What do you do when you have to say six BMW Certified benefits in one forty-five second ad?
You make dating metaphors. A lot of them.
Fun fact: This campaign lead us to be the first automobile to advertise on Bumble. It performed better than I ever performed on that app.
*Featured on Muse (Editor’s Pick), Ad Age (Creativity Blog)
ECD: Matt Edwards
ACD: Clemens Zlami, Kevin Leung
Sr Art: Duncan Spear
Sr Copy: Rachel Nagpal
Directed by: Ric Cantor